DestinationNEXT and Pure Michigan Tourism Survey

The state of Michigan tourism campaign, Pure Michigan, has teamed up with DestinationNEXT to conduct a survey of stakeholders and partners to ensure all voices are heard. The survey will take bout 30 minutes to complete and you are welcome to save it and return to it if you're unable to complete it in one session.

As they work toward building an inclusive, collaborative and supportive strategy to help expedite the recovery of the tourism industry in Michigan from the impacts of the COVID-19 pandemic, your thoughts about the gaps, key issues, and opportunities for potential products, amenities, education, programming and experiences that would benefit the recovery of the tourism industry in your region are appreciated.

You will first be asked to rank the relative importance of various categories relating to regional strength as well as the alignment between how well government, community, and industry leaders work together within a region. These will be followed by a series of questions specific to how well you think your region is doing in each of those areas. This helps identify not only how well the region is performing but whether or not that area is of importance to stakeholders. Please complete the survey by Friday, March 11.