Your Input is Needed: Downtown Identity Enhancement Project

Posted on August 7, 2018

Progress continues on the Downtown Identity Enhancement Project, aimed at developing a comprehensive brand and marketing strategy for Marquette’s Downtown District. The community branding and urban planning firm, Arnett Muldrow & Associates, held a series of roundtable discussion and interviews during their initial visit in June to gather information and community perceptions of Downtown Marquette. To further these efforts, the firm, along with the Marquette Downtown Development Authority, has launched an online survey to garner additional feedback from the community. The DDA invites all members of the community to provide input into this important initiative by completing the survey at  https:// www.surveymonkey.com/r/downtownmarquettebrand. The survey takes approximately 15 minutes to complete and will be active through the middle of September. Arnett Muldrow & Associates will compile the data, along with the information already gathered and the results from upcoming focus group sessions, to formulate a cohesive
branding and marketing strategy that incorporates each distinct area of the Downtown District. Arnett Muldrow & Associates will return in early October to host a number of focus group sessions to further define the branding efforts. For more information on this project, contact the DDA office at 906-228-9475.